Using the cohort API is a simple way to analyze our attribution data and help operationally with our user acquisition.” “It seems straightforward but we were struggling to easily access our install, cost and event data at a granular enough level (e.g Source, Country, Site ID and Campaign) and visualize in the way we wanted to. This gives them the ability to slice and dice their data and build custom reports and dashboards. Once the data is in their own BI system Mark and his team have the ultimate flexibility to visualize the data in any way they like. The Cohort reporting API gives Mark a programmatic way to draw Cohort data from AppsFlyer. Solutionīeing analytically driven, Tripledot wanted to go much deeper with their data, particularly their Cohort data. Mark and his team knew that having absolute trust in their data would give them the confidence to make smarter decisions. “If the data that you have is off by 10% or 20%, that could be meaningful amounts of money, particularly in an ad driven game.” This places even more pressure on the fact that the data they use day-to-day is accurate, timely and available on a granular level. To be competitive, Mark and his team make hundreds of small decisions every day on UA, monetization, and product, all of which is powered by data. One of the key challenges to growing a successful games studio is operating in a very competitive market. We believe if we can just be a bit better at everything by using data, then we’ll be able to build a really successful business.” Challenge “Everything we do, every product decision, every marketing decision, every hiring decision, we try to be as analytical as possible. That approach has seen games like Solitaire, Blackjack and Woodoku establish themselves as firm fan favorites.

That means creating the best possible experience for their players. They’ve built their reputation on taking well established games concepts and making them better. They set out with an ambition to create a different kind of games studio, a studio driven by analytics. Tripledot Studios was founded in 2017 by a team of talented tech veterans.

And, for Tripledot Studios CMO, Mark Beck, that means drawing as much value from their data as possible. In the competitive market of ad driven mobile games, making data driven decisions is essential.

Tripledot woodoku